The Kolkata Knight Riders launched their new brand campaign - 'One Team. One Pledge.' for the 2013 IPL season. The vibrant new visual campaign builds on the KKR anthem, 'Korbo Lorbo Jeetbo.'
Venky Mysore, CEO & MD of KKR said "We are excited about the upcoming season and I believe that one of the most important reasons for the success of KKR is that everyone believes in the "TEAM KKR" concept - No individual is bigger than the team. Our new theme - "One Team. One Pledge." is consistent with this philosophy as well as KKR’s continued commitment to the promise of ‘Korbo Lorbo Jeetbo.’
The new design makes extensive use of typography, and will feature across KKR’s advertising, media, outdoor and indoor branding.
Venky Mysore, CEO & MD of KKR said "We are excited about the upcoming season and I believe that one of the most important reasons for the success of KKR is that everyone believes in the "TEAM KKR" concept - No individual is bigger than the team. Our new theme - "One Team. One Pledge." is consistent with this philosophy as well as KKR’s continued commitment to the promise of ‘Korbo Lorbo Jeetbo.’
The new design makes extensive use of typography, and will feature across KKR’s advertising, media, outdoor and indoor branding.
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